In 2019, I worked on behalf of my communications company on a website for Polifar, an ecological house building company in Italy.
The project involved close contact with the company, which until then did not have a recognisable design with which to present itself to customers, having rarely used the Internet for its advertising communication.
During this job, I was responsible for designing the website and programming it in WordPress. In addition, I travelled to houses under construction and already inhabited houses built by the company to photograph the interiors to be published on the website.
Finally, I was also responsible for making a short video to present their innovative and environmentally friendly construction system.
Role
- Photography
- Videomaking
- Graphic Design
- Website
The website includes both a presentation of the company and their innovative construction system, and a portfolio of houses already built and currently inhabited. In addition, we have created landing pages to showcase the houses currently under construction and display their advantages, to retrieve leads from potential buyers.
Some of the photos I took of the interior and exterior of the homes already built and sold by the company.
A video I made to introduce the company’s innovative construction system.
360° Photos and Virtual Tours
Some of the houses had very narrow, dimly lit rooms. In other cases, the houses were already furnished and it was not possible to move the furniture that occupied a large part of the available space.
To solve this problem, I used a 360° camera that I had already used to make some virtual tours. From these photos I then extracted the images used on the site for the interiors.